What is 401(k) Day?

The Profit Sharing/401k Council of America (PSCA) strongly believes that companies need to communicate with and educate their employees about the importance of saving for retirement. PSCA created 401(k) Day as an annual event to promote retirement savings education. Each year, PSCA creates an education campaign for plan sponsors to use, free of charge, with their employees. PSCA 401(k) Day materials can be used alone or in conjunction with materials and campaigns already in place. You can use the entire campaign or select the pieces that best fit your education and communication needs. However you choose to do it, PSCA encourages you to host your own 401(k) Day and to make every day 401(k) Day.

Campaign Theme for 2009

This year’s theme is “Make Wise Choices.” Long-term health — both physical and financial — requires wise choices. This year's campaign draws a connection between lifestyle and investment decisions to position the 401(k) plan as one of the essential elements of overall health, and reminds employees that today's choices shape tomorrow's well-being. It features a playful cartoon owl as spokesperson, colorful images, and messages that are clear and direct. For an overview of this year's campaign, view the 2009 401(k) Day Brochure.

What is 401(k) Day?

The Profit Sharing/401k Council of America (PSCA) strongly believes that companies need to communicate with and educate their employees about the importance of saving for retirement. PSCA created 401(k) Day as an annual event to promote retirement savings education. Each year, PSCA creates an education campaign for plan sponsors to use, free of charge, with their employees. PSCA 401(k) Day materials can be used alone or in conjunction with materials and campaigns already in place. You can use the entire campaign or select the pieces that best fit your education and communication needs. However you choose to do it, PSCA encourages you to host your own 401(k) Day and to make every day 401(k) Day.

Campaign Theme for 2009

This year’s theme is “Make Wise Choices.” Long-term health — both physical and financial — requires wise choices. This year's campaign draws a connection between lifestyle and investment decisions to position the 401(k) plan as one of the essential elements of overall health, and reminds employees that today's choices shape tomorrow's well-being. It features a playful cartoon owl as spokesperson, colorful images, and messages that are clear and direct. For an overview of this year's campaign, view the 2009 401(k) Day Brochure.